Privacy Policy

1. Who we are

FrontDesk Core Ltd ("FrontDesk Core", "we", "us", "our") is a UK based digital and AI consultancy, providing website design, AI voice receptionist services, AI automations, and digital strategy to businesses. This policy explains how we collect, use, and protect personal data when you visit our website, submit an enquiry, book a call, or become a client. We are the data controller for the personal data described in this policy.

Contact us about privacy matters at contact@frontdeskcore.co.uk.

2. What we collect

Depending on how you interact with us, we may collect:

• Contact details you give us directly, such as your name, business name, email address, and phone number, typically when you book a call or make an enquiry.
• Business information you share with us to prepare a consultation or a project, such as your website address and the services you offer.
• Booking information processed by our scheduling provider, Cal.com, when you reserve a time slot.
• Technical and usage data collected automatically through cookies and similar technologies, such as pages visited and how you arrived at our site, where you have given consent for this.

We do not collect payment card details directly. Any payments for our services are handled by a third party payment processor, who has their own privacy policy.

3. How we use your data

We use your personal data to:

• Respond to your enquiry and arrange, confirm, or reschedule a booked call.
• Prepare for and deliver a consultation, audit, or project you have requested.
• Provide, invoice, and support any service you purchase from us.
• Measure and improve the performance of our advertising, where you have consented to non essential cookies.
• Comply with our legal and accounting obligations.

Our legal basis for this processing is, depending on the activity, your consent, the steps necessary to enter into or perform a contract with you, or our legitimate interest in responding to enquiries and running our business, which we balance against your rights.

4. Cookies and advertising

Our AI Visibility Audit landing page uses the Meta Pixel to measure the performance of our advertising campaigns. This is a non essential cookie under UK data protection law, and it only loads after you actively accept cookies on that page. If you decline, the Pixel does not load, and the page still works normally. You can change your choice at any time by clearing your browser's local storage for our site.

Other pages on our site may use strictly necessary cookies required for the site to function, which do not require consent.

5. Who we share data with

We share personal data with a small number of trusted service providers who help us run our business, including:

• Cal.com, to schedule and manage calls.
• Meta, to measure advertising performance, where you have consented.
• Vercel, our website hosting provider.
• Email and accounting providers we use to communicate with you and manage invoicing.

We do not sell your personal data, and we do not share it with third parties for their own marketing purposes. Some of these providers may process data outside the UK, in which case they do so under appropriate legal safeguards, such as standard contractual clauses.

6. How long we keep data

We keep enquiry and booking data for as long as reasonably needed to respond to you and, if you become a client, for the duration of our relationship plus a period afterwards to meet our legal, accounting, and contractual obligations. We delete or anonymise data we no longer need.

7. Your rights

Under UK data protection law, you have the right to:

• Ask us what personal data we hold about you and receive a copy of it.
• Ask us to correct inaccurate data.
• Ask us to delete your data, subject to any legal obligation we have to keep it.
• Object to or restrict certain processing, including direct marketing.
• Withdraw consent at any time where processing relies on consent.

To exercise any of these rights, email contact@frontdeskcore.co.uk. You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

8. Changes to this policy

We may update this policy from time to time to reflect changes in our services or the law. We will post the updated version here with a new date at the top.